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footwear feels and functions. Founded in 1977 as part of the Sports Medicine Division of Northwest Podiatric Laboratory, the brand developed from custom foot-support work for athletes into a specialist in performance and everyday insoles. Today, Superfeet offers purpose-built options for running, walking, hiking, casual footwear, and other activities, with its signature contoured shape providing structured support around the arch and heel.

Four Decades of Foot-Support Innovation

Superfeet began in 1977 when Dennis Brown and Dr. Chris Smith developed the idea of bringing sports-medicine expertise into footwear support. The company initially worked with skiers and created custom cork insoles before expanding into hockey skates, work boots, running shoes, and other footwear. That history still shapes the brand today, with biomechanics and performance research playing a central role in how Superfeet develops its insoles.

The Superfeet Shape Is the Starting Point

Superfeet does not treat an insole as simply a soft layer between your foot and the shoe. Its signature shape creates a contoured foundation beneath the arch and a structured heel cup that helps cradle and stabilize the heel. The brand then adjusts that basic design with different materials, cushioning levels, arch heights, and constructions depending on the activity and type of footwear.

Support for Different Arch Heights

Your ideal insole is not necessarily the same as someone else's, which is why Superfeet offers different arch profiles. The collection includes options designed around low, medium, and high arches, allowing shoppers to look beyond simply choosing the most cushioned insert. The AP Support Low Arch, for example, uses a slimmer profile and low-arch support designed to fit a wider variety of footwear while providing a more structured foundation.

Running Insoles Built for Every Stride

Superfeet's running range separates structured support from cushioning-focused comfort. Run Support styles use an EVOLyte carbon-fiber stabilizer cap with cushioning foam to provide a responsive and stable feel, while Run Cushion styles use Adaptive Comfort Technology to flex more naturally with the foot. This makes the Superfeet Run collection useful for runners who have different preferences for structure, cushioning, and underfoot feel.

Lightweight Carbon-Fiber Support

Carbon fiber is one of the technologies that distinguishes many Superfeet performance insoles. The brand's EVOLyte technology combines carbon fiber with a polymer structure to create support that is lightweight while remaining responsive under pressure. It appears across selected running, hiking, casual, pain-relief, and hockey products, so the individual product specifications are important when choosing the right level of support.

Hiking and Outdoor Footwear

Superfeet also makes insoles specifically for hiking shoes and outdoor boots, where support needs can be different from those of a running shoe. Hike Support and Hike Women's Support use structured support, while Hike Cushion offers a more flexible cushioning-focused option. If your footwear takes you onto trails rather than pavement, choosing an insole designed around hiking can provide a better match than simply using an everyday insert.

Comfort for Everyday Shoes

Superfeet is not only for athletes. The brand's casual range includes structured everyday support as well as lower-profile options for footwear where space is limited. Its Easyfit 3/4-length designs are made for slimmer shoes, while Casual Support options bring the familiar Superfeet shape into everyday footwear. This makes the collection useful when you want additional support without replacing your favorite shoes.

Cushioning Without Losing Structure

Superfeet takes a different approach from soft gel inserts that focus almost entirely on cushioning. Its cushioned designs combine comfort materials with the brand's shaped foundation, so the insole can flex with movement while still maintaining support around the arch and heel. Adaptive Comfort Technology is used in selected cushioned styles to provide a softer, more flexible feel, particularly for running and hiking footwear.

A Few Superfeet Details Worth Knowing

• Superfeet began in 1977 as part of Northwest Podiatric Laboratory's Sports Medicine Division.

• The brand's signature design combines a contoured arch area with a structured heel cup to create a supportive foundation.

• Different Superfeet families are designed for activities including running, hiking, casual wear, hockey, and winter footwear.

• Some models use EVOLyte carbon-fiber technology, while others prioritize flexible cushioning through Adaptive Comfort Technology.

• Individual styles differ in arch height, thickness, cushioning, and intended footwear, so choosing based on your shoe and activity is more useful than choosing by brand alone.

Find the Right Foundation for Your Footwear

If you are adding Superfeet to an existing pair of shoes, explore Sole Provisions' PowerStep collection for another specialist insole brand with different support and cushioning options. You can also browse Women's Footwear or Men's Footwear to find footwear that can pair with your preferred Superfeet support system.